Competitor comparison landing pages have been a staple of SEO forever. A staple of marketing, really, since marketing’s earliest days.
But comparison pages won’t be viable traffic drivers for much longer — at least for brands comparing themselves against other brands. Someone will always rank for “[brand] vs [brand]” searches, but we’ll see more unbiased third-party sources getting that traffic.
If you asked me two weeks ago, I would have bet that most businesses have already seen some decline in their competitor comparison page traffic.
I wanted to verify that before I wrote this article, though, so I sent out a short survey to some other content marketers.
And here’s the thing: