{"id":1844,"date":"2025-05-03T15:29:01","date_gmt":"2025-05-03T15:29:01","guid":{"rendered":"https:\/\/neurocraft.dev\/kaku\/?p=1844"},"modified":"2025-05-03T15:29:01","modified_gmt":"2025-05-03T15:29:01","slug":"post-1","status":"publish","type":"post","link":"https:\/\/neurocraft.dev\/kaku\/post-1\/","title":{"rendered":"post 1"},"content":{"rendered":"\n<p>Competitor comparison landing pages have been a staple of SEO forever. A staple of&nbsp;<em>marketing<\/em>, really, since&nbsp;<a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/1522637913486092#:~:text=The%201960s%20and%201970s%20are,the%20outset%20of%20the%201970s.\" target=\"_blank\" rel=\"noreferrer noopener\"><u>marketing\u2019s earliest days<\/u><\/a>.<\/p>\n\n\n\n<p>But comparison pages won\u2019t be viable traffic drivers for much longer \u2014 at least for brands comparing themselves against other brands. Someone will always rank for \u201c[brand] vs [brand]\u201d searches, but we\u2019ll see more unbiased third-party sources getting that traffic.<\/p>\n\n\n\n<p>If you asked me two weeks ago, I would have bet that most businesses have already seen some decline in their competitor comparison page traffic.<\/p>\n\n\n\n<p>I wanted to verify that before I wrote this article, though, so I sent out a short survey to some other content marketers.<\/p>\n\n\n\n<p>And here\u2019s the thing:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Competitor comparison landing pages have been a staple of SEO forever. A staple of&nbsp;marketing, really, since&nbsp;marketing\u2019s earliest days. But comparison [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/neurocraft.dev\/kaku\/wp-json\/wp\/v2\/posts\/1844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neurocraft.dev\/kaku\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neurocraft.dev\/kaku\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neurocraft.dev\/kaku\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neurocraft.dev\/kaku\/wp-json\/wp\/v2\/comments?post=1844"}],"version-history":[{"count":1,"href":"https:\/\/neurocraft.dev\/kaku\/wp-json\/wp\/v2\/posts\/1844\/revisions"}],"predecessor-version":[{"id":1845,"href":"https:\/\/neurocraft.dev\/kaku\/wp-json\/wp\/v2\/posts\/1844\/revisions\/1845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neurocraft.dev\/kaku\/wp-json\/wp\/v2\/media\/1704"}],"wp:attachment":[{"href":"https:\/\/neurocraft.dev\/kaku\/wp-json\/wp\/v2\/media?parent=1844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neurocraft.dev\/kaku\/wp-json\/wp\/v2\/categories?post=1844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neurocraft.dev\/kaku\/wp-json\/wp\/v2\/tags?post=1844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}